What if the next big movement in golf wasn’t happening on the course, but in a dark room with a screen and a sensor? In this episode, we explore the future of the game through the lens of indoor golf — a trend that’s already transformed the sport in South Korea and is poised to do the same in North America. Most golfers still think of simulators as a niche tech gimmick or a winter-time alternative. But for millions of new players in Asia, they’re the starting point — and, increasingly, the standard.
Sean Pyun, President & CEO of GOLFZON America, joins the show to break down how Korea built an entire golf ecosystem indoors — complete with leagues, tournaments, retail stores, and even its own network of green grass courses. It’s not just about simulation accuracy; it’s about accessibility, inclusivity, and rethinking how and where people engage with the game. If you’ve never considered indoor golf a serious part of the sport’s future, this conversation will change that.
Topics covered:
The Indoor Golf Revolution (0:00)
The emergence of a full-stack golf ecosystem in Korea (5:42)
Why indoor golf isn’t just a novelty — it’s a pipeline (10:56)
The American market needs more than a product — it needs localization (15:08)
Overcoming simulator skepticism and changing minds (20:52)
Turning indoor golf into a competitive league ecosystem (27:33)
Bigger purpose: charity, inclusion, and City Golf’s future (36:48)
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