In this episode of imPulse, host Nils Wagner interviews Jannes Koepcke and Marcel Philipp Lang, founders of CoStore, a German startup revolutionizing self-storage with modular, container-based solutions outside city centers. This approach makes storage more affordable and accessible for private users and small businesses, avoiding high maintenance costs associated with traditional facilities.
Transitioning from corporate roles at Bitrock, the founders discuss the challenges of entrepreneurship, from handling payroll to managing logistics and customer relations. They highlight the untapped potential in Germany's self-storage market, where suburban demand is rising and traditional operators struggle with high costs. CoStore's flexible, asset-light model allows competitive pricing and streamlined digital booking, letting customers secure storage space online in minutes.
Marcel and Jannes share their startup journey, from networking and investor outreach to business validation. With guidance from advisors like London real estate investor Oliver Gilbert, they’ve refined their financial strategies for sustainable growth. Their story illustrates the shift from corporate life to building an innovative business in a niche market.
Chapter:
00:08 : Guest Introduction
01:08 : Marcel's Journey
02:26 : Transition from Corporate to Startup
03:55 : Jannes's Journey
06:50 : Decision to Co-found CoStore
08:53 : Team Dynamics
11:54 : Introduction to CoStore
14:54 : Economics of Self-storage Industry
15:30 : Market Analysis and CoStoer's USP
19:48 : Potential Market Segments
21:10 : Competitive Landscape
23:20 : Current Status and Future Plans
24:54 : The First 100 Days of CoStore
27:46 : Securing Seed Funding and Role of Angel Investor
31:08 : Role of Outside Feedback and Coaching
32:23 : Upcoming Excitements and Challenges
33:37 : Future Plans and Contact Information
34:18 : Conclusion and Sign Off
🔗 Useful Links:
https://www.linkedin.com/in/marcelphilipplang/
https://www.linkedin.com/in/jannes-koepcke/
https://www.costore.de/
