Designed to Profit Stories - Summer Series - Part 10 of 13
Have you reached a point in life where you've checked all the boxes, taken care of everyone else, built a career or business... and still feel like something is missing?
In this episode of the Designed to Profit Stories Series, I'm joined by Human Design coach, author and speaker Suzanne Arjona, whose work helps women in midlife reconnect with themselves and build lives that truly fit who they are.
Suzanne shares how discovering Human Design completely changed the way she approaches coaching, why she stopped trying to force herself into a group coaching model that never felt right, and how embracing her natural design allowed her to build a business on her own terms.
We also dive into emotional authority, the challenges of being a Manifesting Generator, writing books, building community on Substack, and why your business should support your life—not consume it.
If you've been feeling like you're entering a new chapter but can't quite put your finger on what's changing, this conversation is for you.
In this episode we discuss:
- Suzanne's journey as a 6/2 Emotional Manifesting Generator
- Why rest is essential—even for high-energy entrepreneurs
- Living through the three distinct life phases of a 6th Line profile
- How Human Design helps women navigate midlife transitions
- Learning to trust Emotional Authority when making decisions
- Why forcing yourself into business models that don't fit creates burnout
- The freedom of returning to one-on-one coaching
- Building a business around your natural strengths instead of industry expectations
- Suzanne's four-book author journey
- Why she chose Substack for her podcast, writing and community
- The power of creating a business that supports your life—not the other way around
- How Designed to Profit helped her align her messaging with the people she's truly here to serve
About Suzanne Arjona
Suzanne Arjona is a Human Design coach, author, speaker and guide for women navigating life's transitions. She helps women in midlife reconnect with themselves, discover what truly matters, and create lives they genuinely want to wake up to using Human Design as a practical tool for everyday living.
She is the author of several books, including Finding Balance, Finding Truth, Declutter for Life, and a mindfulness journal, with a fourth book on navigating midlife through Human Design currently in progress.
Connect with Suzanne
Website: SuzanneArjona.com
Substack: Suzanne Arjona
Instagram: @suzannearjona
Ready to build a business that actually fits who you are?
Too many entrepreneurs spend years trying to force themselves into business models that don't match the way they're naturally designed to work.
Inside Designed to Profit, we take a different approach.
You'll learn how to build your offers, messaging, marketing and customer journey around your Human Design, while creating sustainable systems that allow your business to support your life—not take it over.
Whether you're building one-to-one services, memberships, courses or something completely unique, you'll have the strategy, support and community to do it your way.
Join us here: https://www.vickiedickson.com/designed-to-profit
