Medical Affairs teams often design scientific communications from headquarters, assuming that what works in one market will work everywhere. However, a physician in rural India faces entirely different realities than one in Tokyo or Mexico City.
In this episode of Transforming Medical Communications, Wesley Portegies is joined by Babak Abbaszadeh, Vice President of Global Medical General Medicine at Amgen, to discuss why global Medical Communications so often miss the mark and what it takes to fix that.
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