It's official: Knownwell is now part of 2X, and together we're building the leading human-agentic GTM services company, unifying B2B marketing, sales, and customer success.
In this special in-person episode of AI Knowhow, Knownwell CEO David DeWolf and 2X founder Dom Colasante join host Courtney Baker at 2X headquarters to break down the news and what drove the acquisition, including: why software and services are converging into a single category and what humans uniquely own in an agentic world.
In this episode:
The big news: 2X acquires Knownwell to build the first human-agentic GTM services company
The trend permeating the services world: customers buy outcomes, not software or services
Go-to-market fragmentation, and why marketing, sales, and customer success must run as one motion
The 90/10 retention paradox every revenue leader should know
Why all work should have a human in the loop
Moving Knownwell's commercial intelligence up the stack into sales and marketing
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