512: Say What You Believe: Finding Your Marketing Voice

If you’ve spent months building the curiosity muscle, how do you answer when asked, “So, what do you do?” The quiet skills that make you a great coach can work against you when it comes to marketing. Meg Rentschler shares a candid confession about her early years as a coach, when she found herself rambling, hedging, and accidentally coaching people at dinner parties. She introduces the “two rooms” of a coaching career and explains the main struggle that new coaches face. You’ll discover that what looks like a confidence problem is usually a clarity problem, and you’ll learn a doable exercise to use right now. Join us!

Show Highlights:

• Meg’s confession about her early years of coaching
• What successful marketing requires
• The two rooms: your coaching room and your marketing room (We can’t bring “room-one” furniture into “room-two.”)
• Building the curiosity muscle can seem like more of a struggle than building the business-building muscle.
• What I KNOW to be true about business building
• It’s NOT a confidence problem; it’s a clarity problem! (The wrong skillset in the wrong room makes it seem like we aren’t “cut out” for this profession.)
• One small, doable step to take right now: Try this exercise. Finish this sentence: “Here’s something I know to be true about the people I work with . . .” (State the belief plainly, without “coach speak.”)
• The facts: Curiosity makes a better leader than expertise. Presence beats performance, every time.
• Your assignment from Meg: Pick one belief you know to be true about the people you serve, say it aloud, and write it down. Say it once publicly this week in some capacity.

Resources:

Links mentioned in this episode:

“What’s Your Value Proposition?” https://www.starcoachshow.com/336

Moira Lethbridge’s interview in Episode 509 - https://www.starcoachshow.com/509

Connect with Meg

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Mentioned in this episode:

From Secret to Sensation Free Masterclass

Are you a talented coach who still feels like the best-kept secret in the room? Join Meg Rentschler for her free live masterclass, From Secret to Sensation. In just 60 minutes, you’ll discover why great coaches can struggle to grow their businesses, how to create messaging that attracts the right people, and why trying to do it all alone may be keeping you stuck. ✨ You can’t be a secret and a success at the same time. Save your seat and bring your questions! 👉 Register here: https://www.starcoachshow.com/masterclass