Shawn Melanson joins the podcast for one of the most honest conversations we’ve had about modern jiu-jitsu. We dive deep into the PGF season, the Phenom team controversy, social media strategy in BJJ, building a personal brand, BJJ Fanatics instructionals, competition culture, gym ownership, training philosophies, and why Sean believes most athletes are leaving money and opportunities on the table.
Shawn talks about being underestimated during the PGF draft, using controversy to build storylines, the realities of sponsorships in jiu-jitsu, why social media matters more than titles for most athletes, and how he built a loyal following by being authentic online.
We also get into old-school pressure passing, knee slice passing, route drags, competition training, hobbyist gyms vs competition gyms, coaching women in jiu-jitsu, seminars, building a gym culture, and the future of the PGF.
If you’re into Brazilian Jiu-Jitsu, no-gi grappling, BJJ culture, PGF, CJI, ADCC, gym ownership, instructionals, or social media growth for athletes — this episode is packed.
#BJJ #JiuJitsu #NoGi #PGF #shawnmelanson #BJJFanatics #Grappling #BrazilianJiuJitsu #ADCC #CJI #BJJPodcast #JiuJitsuLife #BJJTraining #MMA #SubmissionGrappling
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