I recently sat down with my speaking coach, Mike Pacchione, for this totally unprecedented episode where we dissect, minute by minute, my full keynote speech from this year's Craft + Commerce conference. We’re not holding anything back. Mike points out my flaws, celebrates my strengths, and reveals all the chaos that happens backstage that the audience never sees. If you've ever delivered a product launch, feared public speaking, or just want to understand the art of a compelling presentation, you'll learn so much from our candid conversation.
Timestamps: 00:00 Introduction 01:03 Breaking Down the Keynote 02:22 The Chaos Before the Stage 04:02 The Missing Walk-Out Music 07:44 The "Be a Zero" Concept 09:47 Avoiding Speaker Voice 13:17 Building Tension and Specificity 19:19 The Stephen Colbert Joke 20:52 The Dad's Wisdom Story 28:16 The Challenge of Technical Terms 34:03 Debating Product Announcement Timing 40:35 The Elusive Applause Moment 48:29 Katie's Spotlighting an Audience Member 53:05 The Landing Page Humiliation Slide 01:01:00 The New York City Event Space Announcement 01:07:07 The Closing and Audience Reaction 01:12:00 Rehearsal Techniques and Speaker Notes
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Highlights: 01:03 – Mike critiques my keynote opening 11:50 – The secret behind my opening pause 25:06 – How real-world stories prove product value 31:09 – The unexpected success of a borrowed joke 53:10 – The power of a critical feedback slide
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