Episode 153: Better Data, Better Ads: Jenny Yurko of WBD Advertising, A Skydance Company

AdTechGod is joined by Jenny Yurko, WBD Advertising, A Skydance Company, to explore the future of identity, first-party data, and AI-driven advertising. Jenny shares insights on data clean rooms, interoperability, predictive analytics, and how publishers can leverage privacy-conscious data strategies to improve targeting and measurement. They also discuss the evolution of connected TV, the importance of premium audience signals, and why an open advertising ecosystem could create better outcomes for advertisers and publishers. Takeaways

First-Party Data: Turning audience insights into valuable advertising opportunities.

Identity: Improving targeting through interoperability and universal IDs.

Data Clean Rooms: Enabling privacy-focused data collaboration.

AI and Analytics: Using predictive models to improve advertising decisions.

Open Ecosystem: Strengthening collaboration between publishers and advertisers.

CTV Measurement: Driving better outcomes with premium audience signals.

Chapters00:00 - Introduction to the AdTechGod Pod00:13 - Meet Jenny Yurko, VP at Warner Bros. Discovery01:18 - Jenny's Career Journey in Data and Advertising03:00 - Leadership, Mentorship and Career Growth05:15 - Simplifying Complex Ad Tech Concepts06:49 - Data Product Strategy at Warner Bros. Discovery09:14 - Unlocking the Value of First-Party Data10:57 - Data Clean Rooms, Privacy and Interoperability12:53 - AI and Predictive Analytics in Advertising14:53 - The Future of Identity and Data Collaboration16:06 - Why the Open Advertising Ecosystem Matters17:01 - The Next Evolution of Advertising Technology20:48 - CTV, Streaming and Better Measurement21:54 - Premium Audience Signals and AI-Powered Targeting22:51 - Final Thoughts and Closing Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices