Ep 149: From Amazon to AI-Powered Commerce with Marissa Ramirez of ShopSense AI

AdTechGod is joined by Marissa Ramirez, Chief Commercial Officer at ShopSense AI, to discuss her journey from Amazon to the startup world, how AI is connecting content with commerce, the future of shoppable CTV, and why better ad experiences could help strengthen the open internet.

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Takeaways:

Marissa shares how her decade at Amazon shaped her approach to building and scaling ad tech products.

ShopSense AI uses specialty AI to connect inspiration across video, audio, images, and text to commerce opportunities.

Better, more relevant ad experiences could help the open internet compete with walled gardens.

Shoppable CTV needs to go beyond simply adding QR codes and create more intentional consumer experiences.

Specialty AI models could play an increasingly important role in media planning, creative, commerce, and advertising infrastructure.

Chapters:00:00 Welcome to the Ad Tech God Pod00:47 Marissa Ramirez’s Journey Into Ad Tech03:07 Building and Scaling Products at Amazon04:04 What Kept Marissa at Amazon for a Decade05:44 Moving From Amazon to ShopSense AI06:00 What ShopSense AI Does07:06 Why Marissa Made the Startup Leap09:25 The Open Internet vs. Walled Gardens10:23 Why Better Ad Experiences Matter13:04 Building a New AI and Commerce Category15:06 What Drives Shoppable Content Engagement16:58 Misconceptions About Shoppable CTV19:37 Moving Beyond the QR Code20:53 ShopSense AI’s Role in the Advertising Ecosystem21:51 The Future of AI and Ad Tech23:19 Closing Thoughts

Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices