Brad Allen and Alun Bowden explore the latest developments in iGaming, including:

  • Bank of America data showing Gen Z and millennials made up 88% of online betting activity.
  • Why younger users are drawn to prediction markets, trading-style interfaces, and social-first marketing.
  • Why "everyone can win" prediction market messaging is misleading.
  • Forecasts that NFL betting handle and revenue could decline for the first time.
  • bet365's UK layoffs, cost-cutting strategy, and possible preparation for a future sale.
  • Why international expansion and acquisitions may be essential for the next stage of US operator growth.

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