Episode 16 of BITE BIG features the brilliant Professor Jenni Romaniuk, Associate Director of the Ehrenberg-Bass Institute and leading voice in marketing effectiveness, brand salience and distinctive brand assets.
Jenni’s mantra, “Progress is more important than perfection”is the lens through which she approaches her life’s work: from developing world-first theories in mental availability to helping brands avoid the costly trap of vanity metrics. Her insights are as grounded as they are game-changing.
👑 Boss Takeaways from Episode 16 with Jenni
Progress is more important than perfection – Jenni reminds us that great ideas come from testing many imperfect ones. Don’t wait for perfect, start moving and make it better as you go.
Evidence VS Ego – Good marketers don’t just have opinions; they evolve with the evidence. The best ideas hold up under scrutiny.
Distinctive beats different – You don’t need to be wildly different to win. You need to be unmistakably you. Distinctive assets are your brand’s true superpower.
Don’t chase the loudest voices – Social media can distort reality. Make decisions based on balanced data, not Twitter tantrums.
Big brands aren’t invincible – Size brings opportunity, but also complexity. Without visual consistency and evidence-led direction, scale can become a liability.
Know what you know – Confidence comes from expertise. Jenni’s advice to women: anchor your voice in what you know best and let your impact grow from there.
🔗 Follow BITE BIG for more stories from women who lead big one mantra at a time.
CREDITS Host & ECD – Amber Bonney, The Edison Agency Founder Producer – Niki Beeston, Group Account Director, The Edison Agency Marketing – Liz Archer, Head of Operations, The Edison Agency Social Assets – Alyssa Payad, Intern, The Edison Agency Post Production – Francine Toscano, 17th Street Audio
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