Rob Abelow, product leader at OpenStage, joins Sound Connections to go deep into the infrastructure behind fan relationships and why they are becoming central to music growth.
This conversation breaks down how today’s ecosystem fragments fan data across multiple platforms, limiting visibility and control for artists. Rob shares how bringing that data together into unified fan profiles changes how artists engage, monetize, and build long-term value.
We also discuss the shift away from algorithm-first growth toward a model that starts with core fans and expands outward, and how ticketing, premium experiences, and direct communication play a role in that evolution.
Finally, we get into the realities behind the industry, from bot-driven ecosystems and distorted metrics to why many superfan strategies fall short, and what it actually takes to build something that lasts.
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