Wax Buffalo isn't just a candle company; it's a story of passion transforming into a thriving business. Alicia Reisinger, founder of Wax Buffalo, delves into her journey from storytelling in media to crafting scents in the heart of the Midwest. Discover how authenticity, community, and a unique approach to e-commerce and retail fuel Wax Buffalo’s growth.
What We Discussed:
(00:46) Starting in the kitchen: The birth of Wax Buffalo
(03:27) Transitioning from media to business: Learning curves
(07:52) Balancing e-commerce with brick-and-mortar retail
(12:09) Engaging community through events and local presence
(15:32) Evolving marketing strategies: Instagram to pop-ups
(18:42) The importance of storytelling in branding
Start with Passion, Grow with Purpose: Alicia’s journey shows that a business can sprout from a personal passion. Her love for storytelling and creating scents led to a unique brand.
Embrace the Learning Process: Transitioning from a career in media to running a business presented challenges, especially in inventory management, but Alicia’s willingness to learn played a key role in her success.
Community Engagement is Key: Wax Buffalo’s growth has been significantly influenced by its strong local community ties, from hosting events to building a physical presence in the heart of Lincoln, Nebraska.
Storytelling Drives Brand Identity: Alicia’s background in storytelling has been instrumental in creating a compelling brand narrative that resonates with customers, setting Wax Buffalo apart in a crowded market.
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