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Cal and Darcy break down how to run a football club in 2026, discussing what choices they'd make if Daniel Křetínský put them in charge of West Ham, talking improvements to the training ground, recruiting a director of football, whether to implement multi-club ownership model including Sparta Prague and more.

Timestamps:

(00:00) Intro

(03:42) YouTube Memberships are now available!

(05:37) Our thoughts on changing West Ham's crest

(12:11) Do West Ham need to improve their training ground?

(21:36) How a new West Ham shirt sponsor could shape the culture of the club

(33:19) Multi-club ownership: How it's changing football and do West Ham need to form more partnerships?

(46:20) Nils Koppen: How hiring a director of recruitment could impact West Ham's transfer strategy

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Main: @AnalyticsUtd_

Jack: @jackelderton

Cal: @WHU_Analytic

Darcy: @futpysche

Charlie: @ATopLad

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