How I Wrote This

How I Wrote This

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"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Wi...

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"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.
Samhällsvetenskap Vetenskap
Avsnitt
32
Senaste
15 juli, 2026
Längd
51 min
Podden How I Wrote This görs av Brett Gordon and Karen Winterich.
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Podden och tillhörande omslagsbild på den här sidan tillhör Brett Gordon and Karen Winterich. Innehållet i podden är skapat av Brett Gordon and Karen Winterich och inte av, eller tillsammans med, Poddtoppen.