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Updating an old stat on a page you forgot about sounds like housekeeping, not strategy, but new data says it is one of the biggest levers for getting cited when someone asks AI a question. Jay Schwedelson breaks down what actually earns those citations, why Reddit and X just made opposite bets on lead gen forms, and the three video openers pulling the most watch time on Instagram right now. There is also a Love Island take nobody asked for.
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Best Moments:
(00:38) New AirOps data showing over 70% of pages ChatGPT cites were updated within the last 12 months
(01:52) Why adding the current year or month to your offer titles lifts your odds of showing up in AI results
(03:00) The single ad format that beats everything else across LinkedIn, Meta, and X
(03:46) Reddit is killing on-site lead forms while X quietly brings theirs back
(05:03) Adam Mosseri says watch time is the whole game for organic reach on Instagram
(05:50) The three video hooks people are actually staying for, and the intro you should drop immediately
