How do brands create trust and community with their consumers?
My guest is the founder of Chief Detective, and a master marketing strategist - Emily Hickey. She is renowned for her work with Gwyneth Paltrow's Goop brand.
She speaks to me about the best branding strategy lies in creating trust, and real economic value through community and relation-building.
Podden och tillhörande omslagsbild på den här sidan tillhör
Liz Bohannon. Innehållet i podden är skapat av Liz Bohannon och inte av,
eller tillsammans med, Poddtoppen.
