Katerine Tamargo, Head of AI at CJ (Commission Junction), joins Tye DeGrange to unpack one of the most surprising findings in generative engine optimization: more than 83% of AI citations point to third-party sources, not brand-owned content. They dig into the KPIs that actually define AI visibility — mention rate, sentiment, position, and citations — and why a rigorous test-and-learn methodology beats chasing tactics. Katerine also busts a few of the biggest myths circulating about GEO and agentic AI, and explains how publisher compensation models are evolving as AI reshapes the path to purchase.
What you'll learn: • Why third-party content — not brand-owned pages — wins the majority of AI citations • The KPIs that define AI visibility: mentions, sentiment, position, and citations • How to build a real test-and-learn framework for GEO instead of guessing • Why the old "owned media" playbook doesn't translate to AI search • How publisher compensation is shifting as AI answers replace clicks • Common myths about GEO and agentic AI, debunked
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