Baume du Mont: Building a Homegrown Brand in the Shadow of Mont-Saint-Michel

What does it take to turn a simple idea into a product people genuinely rely on for recovery?

In this week’s episode, I sit down with Ameline, the co-founder of Baume de Mont, a locally crafted cooling massage gel born near Mont-Saint-Michel. We talk about building a business from the ground up, the realities of launching in rural France, and how lifestyle, landscape, and love all shaped their journey.

We talk about where the idea came from, the science behind how it works, and what it really takes to bring a product like this to market — from concept to something people trust on their bodies.

If you’re into fitness, recovery, or just curious about how startups actually get built, this one’s worth a listen.

🎧 Listen now and discover the story behind the balm.

Find out more here https://baumedumont.com/en

And use my code CAT10 to get 10% off your order!

#FrenchBusiness #NormandyLife #StartupStory #Entrepreneurship #MadeInFrance