E1103: Google has added a new Search Console property type that shows how content from Instagram, TikTok, X, and YouTube performs across Google Search and Discover.
The new "platform properties" feature lets creators and businesses see which search terms lead people to their social and video content, along with data about how people interact with those posts.
This is further evidence that Google's increased focus on social media content is not temporary.
I explain:
- What Google's new platform properties are
- Which social and video platforms are currently supported
- How to connect Instagram, TikTok, X, and YouTube to Search Console
- Why this update matters for SEO
- How social posts can rank for valuable keywords
- Why the first words of a LinkedIn post matter
- How LinkedIn uses those words in the page title and URL
- Why placing your target keyword near the beginning of a post can improve relevance
- How to reuse the same text post across LinkedIn, X, Threads, and Facebook
- Why detailed video descriptions are better than a few words and hashtags
- How transcripts can help Google and AI systems understand your videos
- Why websites are still important even as social content becomes more visible in search
- What happened when I used an indexer to get a LinkedIn post indexed within 30 minutes
- Why getting indexed does not necessarily mean the post will rank on page one
- The risks of using indexers across every social post
Most creators are not intentionally targeting keywords with their social content. Their descriptions are often short, vague, or filled with hashtags that give search engines very little useful context.
That creates an opening for businesses that understand how keyword targeting works.
You can continue building bottom-of-funnel pages on your website while also targeting related searches through social posts and short-form videos. The platforms receiving the most attention may change, but your website remains the foundation that you control.
Google says platform properties are rolling out gradually over the coming weeks. At launch, the feature supports Instagram, TikTok, X, and YouTube.
⭐️ See how content from social and video platforms performs on Google Search - https://developers.google.com/search/blog/2026/07/search-console-social-video-platforms
⭐️ My Exact Social Media Posting Strategy - https://edwardsturm.com/articles/social-media-posting-strategy/
⭐️ GaryVee: Gemini Is the Only Guaranteed Winner in AI Search - https://www.youtube.com/watch?v=EUnV-xaH32k
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Google Embraces Social
01:02 Websites Not Dead
01:20 LinkedIn Keyword Hack
02:50 Cross Post Everywhere
03:44 Short Form Reality Check
04:12 X Video Opportunity
04:58 Transcripts For AI SEO
05:32 Website Plus Social Strategy
06:19 Enable Platform Properties
06:53 Keyword Edge On Social
07:39 Indexers Testing Risks
08:51 Wrap
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #seo #socialmediamarketing #digitalmarketing
