The Stacked Data Podcast
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048- Building for Betting: Why FDJ United Built Their Own Data Platform Instead of Buying One

Dela

Phil Goddard leads a 70-person data team on FDJ United's Sportsbook platform, one of the most technically demanding platforms out there, processing prices, bets and risk across thousands of markets in sub-second timeframes. Rather than buying a vendor platform, Phil built FDJ's in-house, and we dig into why: what actually makes something a "data product," where data mesh goes wrong, and how hub-and-spoke fits as the transition stage most teams are really in.

We cover:

  • Why a real-time sportsbook platform is one of the most technically demanding things you can build
  • Why Phil built FDJ's data platform in-house instead of buying one
  • Phil's four-part test for what actually makes something a "data product"
  • The three failure modes he's seen most often in data mesh adoptions
  • Why AI is "fundamentally an amplifier," and what "governance debt" means for teams trying to get ahead of it

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