Most business owners are flying blind. They see big revenue and assume they're winning. But revenue alone is misleading. You can be turning over a fortune and quietly going broke.
In this episode I break down the five numbers that tell you whether your business is healthy or bleeding out: customer lifetime value, churn rate, cost to acquire a customer, labour as a percentage of revenue, and cash conversion. I explain what each one means, how to work it out, and why getting them right is what lets you finally step back from the day-to-day.
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