If you’ve ever felt stuck posting overthinking your content or wondering if you’re already too late this episode will shift everything
Today I’m sitting down with Sid Astir Executive Vice President of Brand at VaynerMedia and the person behind scaling the global presence of Gary Vaynerchuk’s brand
We go deep into what actually works when it comes to content brand building and growth not just theory but what they are doing every single day behind the scenes
Sid shares how he went from electrical engineer in India to leading one of the most recognizable personal brands in the world and the biggest lessons he’s learned along the way.
We talk about:
Why most people never start creating content and how to fix it
The least friction strategy that makes content sustainable
What actually separates successful creators from those who quit
How GaryVee builds his brand and what his team does versus what he does
Organic versus paid media and when you should actually invest
The biggest mistake people make when trying to grow
How to think about going global with your brand Why YouTube Shorts and Facebook are massively underrated right now
How AI is changing everything and how to start using it today
This is one of those conversations that will make you rethink how you’re showing up online and simplify it at the same time
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