James Colistra,

Founder and Principal

James Colistra spent nearly 20 years at leading business media brands, beginning at The Economist and later Forbes, where he served as Executive Director of Integrated Marketing.

Today, he runs Wonderfish, a done-for-you podcast guesting system that gets founders, authors, and subject matter experts booked on the right shows, handling the whole process from start to finish. He coined the term "transcript marketing," the idea that every podcast interview should become source material for content, SEO, AI search optimization (GEO), and lasting authority.

Website: https://wonderfish.xyz

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