The Growth Readiness Equation: 5 Conditions That Must Be True Before Paid Acquisition Makes Sense

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Before scaling paid acquisition, assess your target customers, activation, retention, unit economics, and reliance on founder-led sales.
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Paid acquisition should scale only when the product is ready for it. The Growth Readiness Framework checks five conditions: a clear Beachhead ICP, repeatable activation, stable retention, viable economics, and acquisition independence. If one is weak, more traffic usually amplifies the problem instead of fixing it.