This story was originally published on HackerNoon at: https://hackernoon.com/are-you-making-your-users-do-the-backend-job-b2b-perspective.
Consumer apps feel effortless. B2B tools rarely do. Here's why it feels so much harder and how to design interfaces that match how experts think.
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A certain amount of complexity can never be removed from an interface; it can only be shifted between the user and the system (Tesler's Law). B2C products manage this well because designers share the user's everyday reality.

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