How We Redesigned the SDG External Referral Experience. And What Broke Along the Way

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Social Discovery Group redesigned its external referral system to make it simpler and more transparent for both referrers and candidates.
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Social Discovery Group redesigned its external referral system to make it simpler and more transparent for both referrers and candidates. During the process, they uncovered major issues with tracking, ownership, and communication across teams. Fixing these required not just UI improvements, but deeper workflow and data alignment. The key insight: referral systems fail more from process gaps than design flaws.