This one's different. I sat down for an interview with an imagined version of myself, ten years out, using AI to ask the questions. In that future, Calgary Custom Concepts is doing $25 million a year and I've just finished an Ironman in Kona. From the outside that looks like a clean run. It wasn't. The early years came a lot closer to breaking me than the numbers suggest, and most of this conversation is about that gap, plus whether I actually have the capacity to hold onto that kind of scale without it taking over everything else.

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