Nikole Rose – What it takes to scale and sell an agency (+ tips on culture and ROWEs)

In this episode we talked with Nikole Rose, Managing Partner at Gravity Global (the most awarded B2B agency in the world, 500+ strong), about her journey going from starting an agency to selling it just over a year ago.

Nikole shares the key breakthrough moments that allowed her agency Mojo Media Labs to scale and successfully exit, including:

🍏 Making the courageous decision to go all in on inbound marketing in 2012 despite it being unproven at the time
🍏 Being the first agency partner for Terminus and betting big on ABM very early
🍏 Taking risks with culture like open book management and ROWE (Results Only Work Environment)
🍏 Making acquisitions of other agencies to accelerate growth
🍏 Working with ZenPilot to become more process-driven using ClickUp 🙌
🍏 And more!

Nikole shares experience-based tips on change management; M&A conversations; evaluating tools and platforms; and the mindset required to make courageous decisions that break you out of your comfort zone.

👉 Don’t forget to follow and rate us on your preferred podcast platforms. We’re also on YouTube: @ZenPilot

📣 Shotouts and mentions:

👨‍🏫 People to follow:
Mike Rose (Nicole's husband and business partner)
Sangram Vajre (Co-Founder of Terminus)

🛠 Tools:
HubSpot
Terminus
ClickUp

💬 Other mentions:
Digital Mastermind Group - community for digital agency owners