In this episode of Careers Unwrap, host Mark Fawcett sits down with Guy Hanson, Vice President of Customer Engagement at Validity, to explore the evolving world of digital marketing and data management. They discuss the AI revolution's impact on marketing, the critical importance of data literacy in modern careers, and how to build successful customer engagement strategies. Guy shares valuable insights from his 35-year journey in tech and marketing, offering essential advice for those starting their careers in this rapidly changing field.
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