In this episode of Top 100 Clubhouse, host James Henderson sits down with Tim Neill and Joe Petrucci, the founders of Fescue and Dunes, to explore the fascinating intersection of golf course architecture, branding, and visual identity.
From their early beginnings to working with some of the game’s most recognisable clubs, Tim and Joe break down how logos shape perception, drive engagement, and elevate a club’s presence both on and off the course. The conversation dives into the cultural differences between UK and US golf markets, the rise of alternative logos, and what truly makes a golf club identity resonate.
Along the way, the group also shares personal favourites, discusses the enduring appeal of Royal Birkdale, and reflects on what defines a truly great golf trip.
Chapters
00:00 – Introduction 01:15 – The origin story of Fescue and Dunes 03:23 – How logos influence club visibility and perception 09:37 – Early challenges, navigating regulations, and dream collaborations 15:40 – Are golfers buying logos from clubs they’ve never played? 20:00 – Key differences between UK and US golf markets 32:00 – Alternative logos, marketing strategies, and member identity 39:29 – Favourite golf club logos 41:59 – Why Royal Birkdale stands out 44:00 – What makes a great golf trip & favourite courses
🔗 Useful Links
Top 100 Golf Courses Website 🛜 https://www.top100golfcourses.com/
Top 100 Golf Courses Official Merch 🧢 https://shop.top100golfcourses.com/
Lockhart Travel Club ✈️ https://www.lockharttravelclub.com/membership/
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