Hear William Doyle, Global VP, Customer Insights, SAP

Hear how marketers can initiate positive action in a customer journey project by utilizing AI data to transform “insights” into “foresight.” Learn why managing internal expectations and over-communicating are the pillars of executing a customer journey project successfully. Listen why it is vital for all businesses to have a journey map that highlights their customers’ “”moments of truth”” in their buying journeys.