Episode 154: What Happens When You Stop Chasing Perfect

A lure that pops, walks the dog, and then dives a few feet under the surface sounds like marketing, until you hear how it was actually built. My guest Steve Waters takes us from a kid carving a jitterbug-style bait out of a broomstick handle at an Ontario campground to launching a real Canadian fishing lure brand with thousands of finished baits sitting on a pallet in his garage. If you care about bass fishing, topwater retrieves, or lure design that solves real problems on the water, this one gets wonderfully specific. 

We also go beyond gear. Steve’s story is tied to the lodge life that so many of us chase: the first trip booked after watching Fish'n Canada, the way a good host connects guests, and how music in the main room turns strangers into friends. We talk about songwriting as a craft, starting with emotion, finding the right chords, and letting the lyric lead when it wants to. Then Steve does something special: he plays a live snippet of an original fishing song, giving the episode the same “jam night” feel we both miss. 

On the technical side, we break down the Chimera lure from prototype to production: hand-carved wood baits, the promise and frustration of 3D printing, why waterlogging happens, and how moulded manufacturing fixes consistency and sealing. Steve even shares how he used AI to help shortlist suppliers, then handled months of design decisions over WhatsApp-only communication, right down to paint patterns and packaging. 

If you enjoy practical fishing talk, Canadian outdoor stories, and the behind-the-scenes reality of building something from scratch, hit play. Subscribe, share this with a fishing buddy, and leave a review so more anglers can find the show.