Gavin Lane is President of the Country Land and Business Association (CLA).
Gavin, who farms 1,200 acres in Norfolk and runs a holiday lettings business with his wife, Jane, explains one of his ambitions during his two-year presidency is to try to present an accurate and positive view of what farmers and landowners provide for their communities and the nation more widely.
He tells podcast host Anna Byles that the social value provided by farmers and landowners in many rural communities often goes unrecognised. But he says it is time to put the pride back into the industry.
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