Let's Talk Teeth
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Building a Successful DSO Brand at Life Dental w/ President Jeff Hand

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In this episode of Let’s Talk Teeth, we sit down with Jeff Hand, President of Life Dental Group, a regional DSO based in Oxford, Mississippi. Since its founding in 2018, Life Dental has grown to manage over 15 practices across the Southeast. Jeff shares the story behind that growth, beginning with early partnerships and continuing  to thrive through strategic expansion and culture building. We discuss the challenges that come with scaling, the importance of mentorship for new dentists, and how thoughtful marketing plays a critical role in attracting and retaining patients. Whether you are a dental student, recent graduate, or experienced clinician, this episode offers valuable insight into the business and operational side of dentistry.

00:00 Introduction and Guest Welcome

00:20 Jeff Hand's Background and Life Dental Group

01:06 The Journey of Life Dental Group

02:53 Understanding DSOs and Life Dental's Unique Approach

04:37 Challenges in Scaling and Team Building

06:35 Growth Strategy and Practice Acquisitions

10:34 Employee Retention and Culture

13:09 Advice for New Dentists and Training Programs

18:30 Marketing Strategies for Dental Practices

19:01 The Role of Location and Facilities

19:22 Effective Marketing Techniques

21:09 Introducing Dr. Mike Huggins

23:20 Acquiring and Managing Dental Practices

25:54 Challenges in Practice Transitions

27:51 Future Vision for Life Dental

30:25 Advice for Dental Students

32:38 Conclusion and Final Thoughts



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