One of my clients got on a call wanting to talk about a new service line he'd just tested. He'd made £1,500 in three days and he was buzzing. By the end of the hour we'd found £16,000 a month of profit sat in the business he already had, and the new service line was dead. The £16,000 came out of taking something away rather than adding anything to it.
In this episode:
Why a huge opportunity and a tiny one take up exactly the same space in your head
The maths problem you'd never attempt without a pen and paper, and why your business is the same problem
Three reasons ADHD founders find it harder than anyone else to rank their own ideas
The mental RAM you drain by holding everything in your head, and what it costs your decisions
Why the thing that pulls you off course is always a sensible idea that makes money
Plus this week's question: I know exactly what to do and I still don't do it, why?
This one leans on visuals. If you're listening rather than watching, the diagrams are on YouTube.
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