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What if the thing you're trying to fix in your interior design business isn't actually the problem?

I've had designers tell me they need more clients when the real issue is profitability. I've had designers convinced they need another employee when their business doesn't have the systems, financial capacity, or leadership structure to support one. And I've seen designers try to fix their marketing when the offer underneath it isn't clear enough to market.

That's why I'm changing the way I coach—and why I'm introducing The Design Business Diagnostic.

In this episode:

  •  Why the problem making the most noise isn't always the root problem 
  •  Why I've moved away from solving business issues in isolation 
  •  The five areas I diagnose in an established interior design business 
  • Financial Foundation: understanding the economics underneath your revenue 
  • Predictable Marketing: creating consistent demand before you need it 
  • Human Capital: putting the right people into the right structure 
  • CEO Leadership: building a company that doesn't depend on you for everything 
  • Products & Offerings: creating clear, profitable services the business can deliver well 
  •  How weaknesses in one area create symptoms somewhere else 
  •  Why tactics only work when the business underneath them is ready 
  •  What we're covering throughout the next five episodes 

This is the beginning of The Design Business Diagnostic, a new series where we're going deeper into each of these five areas. I don't want you simply asking, Do I know this? I want you asking, Is this actually working in my business? That's the distinction Katie makes as she introduces the upcoming series. 

If you're already wondering which area is actually holding your business back, book your complimentary 15-minute Business Diagnostic Call at FixMyDesignBiz.com.

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Podden och tillhörande omslagsbild på den här sidan tillhör Katie Decker-Erickson, Business Coach for Interior Designers. Innehållet i podden är skapat av Katie Decker-Erickson, Business Coach for Interior Designers och inte av, eller tillsammans med, Poddtoppen.