This is an episode of "The Business of the Winter Olympics", a series focused on the sports business aspects of the Milano Cortina 2026 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC).


In this episode, the Director of Corporate Communications and Public Affairs at the International Olympic Committee (IOC), Christian Klaue, joins Edem to discuss the Winter Olympic Games, focusing on its evolution, sustainability efforts, digital engagement strategies, innovations in broadcasting, and the role of top partners in shaping the Olympic movement. They explore how the Games are adapting to modern challenges while maintaining their core values and legacy.


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