How a Pandemic Side Project Evolved into an 8 City, Locals-First Experience of Denmark

Most tour operators think they need more tourists. Christoffer agrees, but also challenges operators to try building a local cult following first - he's turned that very idea into a beer walk business that now spans across eight cities. What started as a lockdown side project in Copenhagen became an outdoor experience locals actually book again and again: city stories, Danish craft beer, and a walking format designed to spark conversation instead of rushing people through bar after bar. Rebekah digs into how that simple concept became a scalable tourism business with 40-plus guides, strong repeat demand, and partnerships with some of Denmark's most recognizable breweries and cultural institutions.