#2 Paul Renner (Futura)

What I learned from reading Paul Renner, The Art of Typography

Paul Renner was the designer of the Futura typeface, the author of over 120 published works, and a public lecturer and teacher. Join me in this conversation as we study the life, work, and influences of Paul Renner.

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(3:15) Renner's intersection with Jan Tschichold in episode 1

(12:44) Michael Bierut, Seventy-Nine Essays on Design "Waiting for Permission"

(15:52) General Jim Mattis, Call Sign Chaos: Learning to Lead

( 22:13) Know All of the Details

Setting the Table: The Transforming Power of Hospitality in Business by Danny Meyer

Ogilvy on Advertising by David Ogilvy

(26:18) Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink

(40:10) The New Typography by Jan Tschichold

(54:06) Typologia by Frederic Goudy

(01:01:33) The Father of Spin: Edward L. Bernays and The Birth of Public Relations

Typefaces designed by Paul Renner:

Architype Renner, Futura, Plak, Ballade, and Renner Antiqua