Haley Rosen on What’s at Stake in How We Build Women’s Sports Today

“There’s nothing more disrespectful than saying everyone is great.” — Haley Rosen, CEO of Just Women’s Sports

Women’s sports are growing faster than the NFL did in its early years, but the ecosystem around them is still playing catch-up. In this first episode of The Spread's Future of Sports Series, I talk with Haley Rosen, CEO of Just Women’s Sports, about what it takes to build a fanbase, and an industry, with staying power.

We get into:

• Why the media can’t just “root for everyone,” and how real analysis builds real fan culture
• How the next-gen fan is digital-first, hyper-engaged, and showing up on purpose
• Why coverage has to go beyond game recaps: we need news, takes, debate, and drama
• What inspired JWS’s new show Between the Lines with Lisa Leslie
• Why growing women’s sports starts with digital storytelling
• The massive gap in reaction content, and what happens when we fill it

Listen now!

Subscribe to The Spread to catch the other episodes in The Future of Sports Series.

The Spread is produced by Butter Studio.