Episode Guest
Josephine Parmee is Head of Social Equity at Virgin Media O2, where she leads initiatives focused on digital inclusion, online safety, and helping people thrive in an increasingly connected world. With a background spanning human rights, consumer rights, and social impact, she is passionate about using business as a force for positive societal change.
Episode Partner
This episode is part of My Duvet Flip's Choose Customer series, produced in partnership with Virgin Media O2. Virgin Media O2 is one of the UK's largest and most recognisable connectivity brands, delivering mobile, broadband, TV and business services to millions of customers across the country.
Chapters
0:00 Introduction
2:04 Meeting Josephine Parmee
3:18 How Josephine's Career Started
4:50 Advice for Speaking to Senior Leaders
5:58 14 Years in Human Rights and Social Impact
7:28 Adapting to New Organisations and Roles
9:02 The Skills Needed to Influence Change
11:43 What Does a Head of Social Equity Do?
13:07 Why Digital Inclusion Matters
13:44 The Reality of Digital Poverty in the UK
15:13 Tackling Digital Wellbeing and Online Safety
16:25 How Virgin Media O2 Supports Digital Wellbeing
19:31 Connecting People to What Matters Most
21:38 Why Josephine Chose Telecoms
22:20 The Side Project That Changed Her Career
23:55 Why You Should Create Opportunities Outside Work
25:31 Finding a Career in Digital Consumer Rights
26:29 What Virgin Media O2 Taught Josephine About Trust
27:30 Why Career Paths Are Never Linear
28:04 The Power of Following Your Passion
29:22 Josephine's Duvet Flip
30:40 Final Reflections on Digital Inclusion
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