On this episode, Shiv Narayanan, Founder and CEO of How To SaaS, breaks down how to approach international and regional expansion as a growth lever, and why the first question you should be asking is: are we already capturing everything available in the markets we're in today?
Learn how to weigh the risk and investment required to expand geographically against other ways to grow, and why the right approach depends heavily on your business model and go-to-market motion. Then hear the spectrum of models companies use to enter new markets, from low-risk and opportunistic to full-scale localization or acquisition, and how to decide which one fits your business.
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