Primacy and Recency Effects - Episode 7 | Season2

In this episode of The Nudging Financial Behaviour Podcast, we’re looking at two biases that are all about the order in which you receive information and how that can impact the way you make decisions. These are the Primacy Effect (also known as First Impression Bias) and Recency Bias. They’re similar but not quite the same. 

To help us with our discussion and to give us some more insights into how our biases can impact the way we trade or invest, we’ve got Kristia van Heerden as our guest. Kristia is the Global Education Lead for IG Markets South Africa (the sponsor for this podcast) and has plenty of experience in the trading world. We get straight into it… and talk about common trading mistakes. So, of course, we’re unpacking stop losses and other vital tools that should be part of your trading plan.

Useful links: 

More about Kristia van Heerden: 

• https://justonelap.com/the-fat-wallet-show/ 
• https://za.linkedin.com/in/kristiavheerden

Solomon Asch experiment - https://psycnet.apa.org/doiLanding?doi=10.1037%2Fh0055756 

Recency and primacy in persuasion as a function of the timing of speeches and measurements by Miller and Campbell - https://psycnet.apa.org/doiLanding?doi=10.1037%2Fh0049330 

Be sure to like this episode and hit the subscribe button to get notified when the next episode drops.  

You can also read more on my blog: https://www.nudgingfinancialbehaviour.com/trading-mistakes/

Or watch to the video version of this podcast episode: https://youtu.be/hCx-J_hA1aM 

Special thanks to everyone who has helped put this series together:     

• Our sponsor: IG Markets South Africa     
• Producer: Faeron Wheeler of F Creations     
• Original music and sound mix: Neil Leachman     
• Video and editing: Deetlefs Smith and Matthew Carew 
• Hair and makeup: Ida Webster     
• Set styling: Michelle Murray of Interiors Etc.   
• Voice over: Sizo Mphti