In this masterclass, you’ll learn how to create long-term momentum for your CPG brand through strategic press features. We’re breaking down exactly how brands build credibility, attract customers, and turn media visibility into real growth.
What you’ll learn: 1:20 — Who we are + our decade-long background in PR for CPG brands 4:17 — What PR actually is and why it’s so powerful for brand awareness + trust 5:50 — How PR helps generate credibility, sales, retailer interest, and long-term growth 8:14 — What the process of getting featured in the press really looks like 9:42 — How to consistently land press features again and again 11:33 — The best ways to make your brand feel timely, relevant, and newsworthy 13:21 — Real examples of pitches that turned into features in Food & Wine and Bon Appétit 18:38 — The truth about affiliate PR and why it matters for competitive press campaigns 20:56 — Where to publish your first press release for FREE and how it can lead to features in outlets like Vice 25:37 — Final recap + key takeaways from the training
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module,curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan
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