In this episode of The Pet Food Science Podcast Show, Ivan Franco, Founder and Managing Director of Triplethree International, explains how artificial intelligence is reshaping pet food market intelligence and business decisions. He discusses data quality, consumer segmentation, market forecasting, human judgment, and the growing importance of AI-supported decision systems for identifying opportunities across Latin America. Listen now on all major platforms!


“Market forecasting becomes stronger when artificial intelligence combines investment activity, product registrations, online searches, and consumer interest into meaningful market signals.”


Meet the guest: Ivan Franco is Founder and Managing Director of Triplethree International, specializing in Latin American pet food market intelligence. Over two decades, he has led competitive analysis and growth strategy projects for manufacturers, suppliers, and investors. His current work examines how artificial intelligence and decision systems improve market understanding and resource allocation. Hear more from Ivan Franco on The Pet Food Science Podcast Show, available on all major platforms.


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What will you learn:

  • (00:00) Highlight
  • (01:38) Introduction
  • (04:31) AI decisions
  • (09:06) Market forecasting
  • (13:06) Consumer segmentation
  • (15:08) Data quality
  • (17:32) Human judgment
  • (20:12) Final Questions


The Pet Food Science Podcast Show is trusted and supported by innovative companies like:


* Trouw Nutrition

* Kemin

- Rangen Group

- Biorigin

- DietForge


- The Owner's Box

- Elevate

- ZentrixOS

- Zentrix Insights

- WiseVAs


𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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