In this episode of The Beauty We Love, I talk with DJ Turner, coach, strategist, and founder of Scaling Wellness, about what it really takes to build a thriving massage or wellness business beyond the solo practitioner model.
We explore:
DJ’s journey from structural engineer and touring musician to location-independent entrepreneur
Why fully booked isn’t always the finish line, and what’s beyond it
The real operational, leadership, and mindset shifts needed to grow an ethical, million-dollar wellness business
How DJ helps massage therapists scale without burnout, exploitation, or loss of purpose
The power of being mission-driven, embracing freedom, and breaking generational ceilings
We also talk about the privilege of healing work, the reality of late-stage capitalism, and why decolonizing both wealth and wellness matters.
Whether you're a solo practitioner dreaming of expansion, or a wellness entrepreneur ready to build something bigger than yourself, DJ’s insight and clarity are not to be missed.
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