The New Built-in Attribution Tool: Revenue Attribution Report (RAR) with Liz Gentile and Joanne Lee from LinkedIn Ads

✨ Dive into our latest exploration, where we invited Liz Gentile and Joanne Lee from LinkedIn Ads to uncover the powerful new LinkedIn Revenue Attribution Report. From understanding the challenges in B2B Revenue Attribution and the benefits of RAR to ways of setting up and securing accurately useful reports, this episode is your go-to source for mastering and optimizing LinkedIn's newest measurement tools.

📝Special Episode Links:

Liz Gentile on LinkedIn
Joanne Lee on LinkedIn
LinkedIn Revenue Attribution Report
CRM data handling and protection in the Revenue Attribution Report

🔑 Key Takeaways:

Learn how LinkedIn's Revenue Attribution Report helps B2B marketers connect LinkedIn ad engagements to actual revenue, providing deep insights into campaign effectiveness.
Discover the tool that addresses challenges like long sales cycles and complex B2B buyer journeys by allowing attribution windows of up to 180 days.
Find out how RAR enables marketers to set clear expectations with stakeholders by providing accurate data on LinkedIn's impact on pipeline and deal sizes.

🕒 Timestamps:

0:26 - Liz & Joanne's roles at LinkedIn

2:16 - The Challenges in B2B Revenue Attribution

5:35 - LinkedIn Revenue Attribution Report (RAR)

7:59 - Benefits of the RAR for Business and Marketers

9:13 - Detailed overview: How RAR works and its key metrics

14:36 - The simplicity of the RAR dashboard

18:13 - Secure way of setting up the Revenue Attribution Report

22:01 - 2 key things to ensure an accurate and useful report

26:45 - Lookback window on calculating metrics

28:49 - Case Study: Enterprise B2B SaaS Success Story

33:27 - What's next for LinkedIn's Revenue Attribution Report