✨ Dive into our latest exploration, where we uncover LinkedIn prospecting strategies and best practices with Darren Whitmer from the messaging department of Speedwork. From insightful techniques of outbound messaging campaigns to actionable creative prospecting strategies, this episode is your go-to source for powering up your LinkedIn outbound marketing success.

📝Special Episode Links:


🔑 Key Takeaways:

  • LinkedIn is an ideal platform for prospecting compared to traditional email, with 100% deliverability and higher visibility of the messages being sent.
  • LinkedIn messaging can serve as a testing ground for refining offers and finding your ideal audience.
  • Ways to integrate LinkedIn ads and messaging for a multi-layered outreach strategy.


🕒 Timestamps:

0:30 - Introduction to Darren Witmer

4:04 - Understanding LinkedIn outbound messaging campaigns

5:55 - Identifying the right audience for LinkedIn prospecting

9:00 - Avoiding common pitfalls in LinkedIn messaging

12:22 - Using Sales Navigator for effective targeting

14:08 - The value of ABM strategies on LinkedIn

16:53 - Why LinkedIn messaging outperforms email for visibility and engagement

18:46 - Creative LinkedIn strategies: Alumni plays and niche market campaigns

24:25 - Combining ads and prospecting for a seamless outreach strategy

27:50 - Ways ads and prospecting work together

30:54 - Empowering sales teams with LinkedIn prospecting tools

34:31 - The grunt work of prospecting

37:48 - Connect and reach out to Daren Witmer

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🔗 More About Us:

🌐 Website: https://t2m.io/LAR-Website

💼 Linkedin: https://t2m.io/LAR-LinkedIn

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